Innocent Drinks Case Study Example | Topics and Well Written Essays - 500 words

poverty-stricken Drinks - shift Study ExampleThe 250 ML smoothie packages were very popular with the customers since they could consume these while in hold on or on their way home. Therefore, the packaging strategy greatly contributed to the mastery of Innocent Drinks. The success of Innocent Drinks can be attributed to the approach it took in on writing messages about the products on its packages. These were often mutation and they became an instant favourite with the customers which led to the creation of customer loyalty. The guerrilla tactics of grocerying the products through assorted labels greatly contributed to the success of the organisation since the customers often associated it with fun and interesting things. Product positioning also contributed to the success of Innocent Drinks. The products were distributed through grocery stores, cafes and impulse retail stores and all these channels were convenient to the customers. The other fixings that contributed to the success of Innocent Drinks is that the organisation later incorporated traditional marketing to its guerrilla marketing through the use of advertising on subways as well as bus stations to attract to a greater extent customers. b. Innocent Drinks should rather expand its geographical territory in Europe rather that USA. They should expand their geographic territory to Europe while extending their product line as well given that European market was strong.

Analyze the career and star persona of a contemporary movie star Essay

Analyze the career and star fibre of a modern-day movie star - Essay ExampleAt the age of three lohan began to audition for drop downing roles, landing an early job with Ford Models. From this start she gained worked for kids advertising, working for Calvin Klein and Abercrombie and Fitch (Boone). In addition to these issue advertisements, as a child lohan became involved in television commercials. Its been noted that lohan participated in as many as one hundred television commercials for major corporate entities during these pliant years. As her career progressed lohan eventually gained acting roles, eventually finding a spot as Alli Fowler in the soap opera Another World (Marcovitz). While its somewhat sinister to dispose the young lohan as having a persona during these formative years, its clear that there was a great deal of production and thought put in to the young starlets image. In these regards, it appears that the main(prenominal) intent was to present an image of m iddle class understanding and purity. Lohan became a child with whom parents and children could happen upon with as being typically American easily relatable, just like a child from the neighborhood. As Lohans good girl image had been established, she extended her stardom to include films. In 1998 she landed a starring role in the Disney comedy the Parent Trap. In this comedy Lohan continued her openhearted and pure star persona, being presented as the typical middle class child. Her stardom grew considerably as a direct result of this film, as critics and outside individuals indicated that her role in the production was one of significant richness (Marshall). Around this time Lohan also had roles in other Disney television movies. Notably, she feature in large (which included Tyra Banks) and Get a Clue. While her early career had presented Lohan as a highly marketable, and ostensibly middle class child, her persona was further developed during this period. In working within th e Disney system, Lohans persona clearly became an element of this production model. While much has been written of the Disney image, in regards to Lohans persona, it took on an extremely clean-cut and almost pristine goodness. Being associated with Disney gave Lohan this particular persona that was only cultivated more in interviews and other such press functions. In addition to Lohans affiliation with Disney her star power and persona were affected by tabloid stories. For instance, she was romantically coupled to Backstreet Boy Aaron Carter. If there were any slightly salacious aspects of Lohans life during this period they were cerebrate to light-hearted conflicts that the tabloids either generated or uncovered. For instance, there were rumors that Lohan and Hillary Duff had feuded since both actresses had been romantically involved with Carter. As Lohan entered her teenage years her persona shifted slightly to match the challenges and complexities of her teenage self. One of th e first films Lohan starred in during this period was Freaky Friday. Rather than focusing her persona on her Disney like image, Lohans teenage self took more prominence. Still, it was highly clear that Lohan was extremely concerned with her image. Originally she was cast as goth-type character, but later had this changed so that

Integrating Security and Usability into the Requirements and Design Research Paper

Integrating Security and Usability into the Requirements and Design Process - Research Paper ExampleThe user interface design of the touch screen register has features that enable it to attain security. First, the new dodging enforces vex controls by requiring that every cashier supplies a matching pair of user-id and password in order to enter in to the register. It is not only helpful in preventing non-legitimate devil to the register, but to a fault provides a skilful avenue to introduce role-based authentication. Moreover, it result be possible associating a given cashier with a received workstation, and in certain(a) instances, it is possible associating a cashier with a certain workgroup. Second, the registers ability to spiral after(prenominal) four unsuccessful login attempts is a good strategy to suppress the efforts of brute force attackers and malicious insiders who will constantly use trial and error in a bid to gain unauthorized access to the system. Further, the safety of information stored therein is enhanced by the condition that only the managers can use a keycard to unlock the register following unsuccessful login attempts. Finally, unauthorized access is also prevented by the registers ability to lock if the screen does not get touched for a period of three minutes.The system also features certain security utilities that to some extent collide with the usability. First, the restriction that only the cashier who was authenticated before the system locked will be in a position to unlock it is a feature that prevents the idea of separate end-users performing malicious acts on other peoples account profile. Otherwise, new cashiers would need to restart the system. The tool also increases accountability whilst enhancing the systems intention to associate every action with a particular user (Wysocki, 2013).

Master of Science Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words

stamp down of Science Strategic Marketing - Essay Examplepa from North Carolina University considers that a business forge is the methods of doing business by which a company can sustain itself, that is, generate revenue. The business model spells push through how a company makes money by specifying where it is positioned in the value chain (Rappa, 2005). But the fast ever-changing socio-economic dynamics put up created a fiercely competitive business environment, necessitating changes in the role and techniques of traditional market to encompass broader parameters of business performance. Thus, an effective marketing strategy becomes intrinsic to the management strategy that significantly impacts the overall business performance outcome.Levitt argued that the marketing takes into account the preferences of the customers and thereby builds a solid customer loyalty that proceeds in sustainable customer base that has potential for growth because it continues to satisfy the chang ing requirements of their needs (Levitt, 1960). era the traditional role of marketing was confined to selling the products which meet the demands of the people, the fast changing paradigms of business have necessitated drastic shift in the access to traditional marketing strategy. Wilson and Gilligan (2003) have argued that market has become more complex and highly competitive in the contemporary environment of fast advancing technology and quick globalization. They further assert that marketing is increasingly being conceptualized as an organizational philosophy or an approach to doing business (Wilson and Gilligan, 2003, p4). The increasingly changing pattern of society and the influence of technology need to be intercommunicate in the wider application of social imperatives and included in all spheres of public and private business strategy. McDonald is an worthy example of using new age market strategy that has shown profit even in the recessionary economy It has become i mportant to introduce effective strategic goals and managerial controls